I'm always preaching against using coconut oil on your face because of it's super comedogenic properties, and the issue of heavy oil use disturbing the skin's natural moisture barrier (you can read my previous blog post here: "Can Face Oil Replace Moisturizer" if you want to learn more about that).
Let me explain further...
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Comedogenicity is the level of pore clogging that an ingredient has been tested to have. The scale goes from 1-5. 1 and 2 being mostly not pore clogging, 3 questionable, 4 and 5 super pore clogging. Unfortunately when a skincare or beauty product is labeled as "non-comedogenic" it honestly could mean anything, and is no more than marketing lingo. There is no agency that tests this claim on a label, and the FDA doesn't look into it. So pretty much anyone can say their product is "non-comedogenic" no matter what is in it.